Ubuntu'zen
Conceptualising Ubuntu into a set of actions is one thing – making it truly meaningful with real impact at all levels of society, is another. The flagship of ‘I AM South African’ is UBUNTU’ZEN – a citizen of Ubuntu. A South African, either an individual or a corporate, who truly lives not just by the philosophy of Ubuntu, but by actions and behaviours, and do things that matter, towards South African prosperity, as a collective.
